AdvertisementChains like McDonald's, Shake Shack, and Taco Bell say they're only planning small price increases in 2024 as inflation cools.
But in the year to January 2024, prices at limited-service restaurants rose just 5.8%, per BLS data.
Martin Jennings, a 51-year-old truck driver from Florida, told Business Insider that his family was being deterred by higher prices at fast-food chains.
Customers are looking for app deals and choosing value menusCustomers are looking for ways to get cheaper meals at fast-food chains.
Chipotle said it's eyeing a price increase in the mid-single digits, depending on consumer sentiment and actions taken by other fast-food chains.
Persons:
—, Taco Bell, Martin Jennings, Ben Heyworth, Burger King, McDonald's, Ian Borden, Jennings, David Gibbs, Kempczinski, Gunther Plosch, Chipotle, it's, Katie Fogertey
Organizations:
Service, Bureau of Labor Statistics, Shack, Taco, Brands
Locations:
Florida, Orlando, Burger, Taco Bell, California, America